We'll develop the most effective plan for your influencer marketing goals based on data analysis:

• Analyzing your product and competitors to understand their communication strategies, positioning, and media tactics.
• Identifying your target audience, considering their values, lifestyle, and media preferences.
• Selecting criteria and characteristics for choosing bloggers that align with your goals.
• Determining the optimal communication channels based on your audience's interests, their attitude towards advertising, and trust levels.
• Creating metrics to assess KPI achievement and evaluation methodology.

We'll formulate scenarios to achieve your goals creatively:

• Describing your brand's semantics and tone for communications.
• Developing ideas that match your product or service's consumption scenarios and consumer preferences.
• Outlining key brand ideas and messages for each consumption scenario.
• Adapting ideas for various platforms and formats.
• Creating engaging mechanisms and scenarios, including alternative channels.
• Developing a key visual and potential idea development across social networks and other contact points.

We propose the optimal placement of advertisements, considering audience reach efficiency, contact frequency, and competitor actions:

• Drafting a campaign plan and allocating the budget across different channels and periods.
• Conducting a blogger audit, including bot checks, behavior assessment, trust level evaluation, and compiling a list of bloggers for the campaign.
• Agreeing on advertising placement parameters.
• Negotiating content usage rights with bloggers.
• Preparing the necessary legal documentation.

Implementing the creative concept at a high level, including all stages of professional content production:

• Developing visual ideas, selecting references, and creating a mood board.
• Ensuring technical equipment, selecting locations, and gathering props.
• Organizing the shooting process.
• Managing post-production, including image retouching, video editing, and sound design.

Setting up a metrics system to evaluate effectiveness and providing transparent reporting:

• Defining factors to be measured for achieving your goals.
• Assessing the alignment of metrics with business tasks.
• Determining optimal quantitative and qualitative indicators, such as reach, subscriber dynamics, engagement level, etc., and calculating KPIs.
• Establishing a monitoring and effectiveness evaluation system, including a measurement schedule.
• Delivering monthly reports on goal achievement.