UnionPay International is one of the TOP-3 international payment systems, which, in partnership with more than 2,400 financial institutions around the world, provides the opportunity to use UnionPay cards to pay for goods, services and withdraw cash in 180 countries around the world.
It was decided to conduct an online campaign in the format of a prize drawing in partnership with supermarket chains Korzinka, Makro, a chain of discount stores HAVAS and a network of gas stations Uzbekneftegaz. We worked out the conditions and rules of the promotion. The main condition is to make purchases at any point of partner networks and upload a payment receipt in the Telegram chat bot (https://t.me/upipromo) or on the official website upi-promo.uz
What have we done?
Leafleting in the city
For the campaign, we developed a Telegram chat bot with a personal account, which has the ability to accept payment checks from participants. Informational support of the action was carried out on the official website of the action and on the official page of the action in Instagram.
To increase the reach of the campaign, a media plan was developed, which includes offline and online marketing tools
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