Marketing of blockchain projects: what are its features and prospects?

Surely every third person has already heard about what blockchain is and what opportunities it opens up for humanity. Thousands of projects are built on the blockchain every year, ranging from cryptocurrencies to metaverses.
The growing popularity of blockchain projects and the emerging competition in the industry have contributed to the emergence of a new direction in marketing - blockchain marketing.

Blockchain industry in numbers

Let's look at the numbers to better understand the industry's monetary potential. In 2020, the size of the blockchain market was about $3 trillion, in 2021 it has already reached $4.68 trillion. According to Fortune Business Insights, with an average annual growth of 55.8%, the market will reach $104 trillion by 2028. Experts emphasize that the presence of giants such as Microsoft, IBM, AWS or Oracle in the US market will significantly affect the growth of the industry in the next decade.

New marketing model

We all know about B2B and B2C marketing models. They are highly unsuitable for open source protocols supported by the community. Therefore, in such projects, it is more efficient to use the new marketing model — from the community to the client (C2C).

Blockchain Marketing Features:

One of the key features of blockchain marketing is that the traditional digital marketing tools that we are so used to using everywhere do not work:
  • promotion of blockchain projects is officially prohibited on Google, Twitter, Facebook and other networks;
  • people are scared by advertising campaigns because there are enough fraudulent projects;
  • people in the world of blockchain projects prefer to trust people, not advertising, so it is critical to form a large quality community around your project.

What tools work?

The main task of blockchain marketing is to create a strong community around the project. To do this, you can use various tools, such as influencer marketing, content marketing, traffic generation, and game mechanics such as bounty programs and airdrops if your blockchain project is related to cryptocurrency.

Key resources for gathering the community and informing them about the project:
  • twitter,
  • telegram,
  • bitcointalk,
  • medium,
  • Slack,
  • reddit,
  • Facebook.

As the number of blockchain projects grows, so does the need for competent specialists who will be able to attract the attention of people around the world and gather a strong community of like-minded people who are ready to take part in its development together with the project team. Realizing this fact, our team has been developing in this area for the past year and a half in order to provide services that meet international standards.

At first glance, running a blockchain marketing campaign is a difficult task. However, with the right planning and selection of tools, as well as having an excellent marketing team or marketing agency, you can attract thousands of people to your site, unite them in a community around your project and position it as a market leader.