Social media presence strategy
Social media presence strategy includes the following points:
1. The main goal and objectives of the company in the framework of its presence of social. networks.
2. Analysis of the existing brand reputation in social networks, comparison with competitors.
3. Target audience and its segments.
4. Choice of social networks, where the brand will be presented (It is important to take into account the parameters inherent in the target audience of the brand).
5. Creation of a communication platform.
6. Development of a content plan.