DESIGN

DESIGN

Graphic Design & Motion Design
A brand's visual identity is about its personality and how the company creates that connection with its audience. Graphic design in identity uses visual elements that convey the corporate identity and create the face of the brand. Identity can tell the story of a company, convey experience and emotions.
Motion Design is a relatively new direction for our country. There are not so many specialists now, but the profession is in demand. A motion designer combines a vast array of skills, from graphic design and animation to the basics of drama, directing and storytelling. And, of course, he uses modern graphic, 3D and video editors..
Creating AR masks
Masks are the main trend on Instagram this year. And all thanks to the effect of augmented reality, which is now in demand. Now stories are viewed more often than posts. Accordingly, the chance that your mask will be noticed is much greater. Masks are like a funnel. The user is interested, looks, then uploads a selfie with a mask to a story.
His friends find out about the mask. Those, in turn, are also interested in her and instantly spread across their stories. This further increases the number of interactions with your account.

Branding
Что такое брендинг?
Тем, кто работает в бизнесе, ориентированном на широкого потребителя, особенно — в сфере услуг, ответ на вопрос может показаться очевидным. Бренд — это торговая марка, фирменный знак. Соответственно, брендинг как процесс — это создание бренда, его развитие. Так в современном маркетинге называют комплекс мероприятий и действий, направленных на создание устойчивого имиджа — ассоциаций, образа товара, смысла и эмоционального подтекста продукта, услуги или компании в целом.

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