Since the launch of TikTok in 2016, the platform has grown in popularity, making it a great place for your marketing efforts. But when you already have tons of content to create and publish, do you really have the time or energy for something else? If you are using one of the best TikTok scheduling tools, the answer is yes. Yes, you will have the time and energy to start marketing on TikTok. It's worth it, especially if your target audience falls into the Generation Z category.